BBC bosses are completely at a loss to explain why Nick Grimshaw’s BBC Radio 1 breakfast show has suffered its biggest drop in ratings since RAJAR began collecting data in 1992.
Grimshaw, who has hosted the show for the past five years, brought over 53 listeners over the age of 10 per week in the three months before September 2017.
When he took over from Chris Moyles in 2012, the show was averaging around 7 million listeners. This latest figure is thought to be the programme’s lowest audience figure since the breakfast show debuted in 1967.
The BBC spokesman, an overweight, middle aged white man wearing a ‘Choose Life’ t-shirt said “Nick is wicked and totes down with the kids.
“His vibe is chillin and it’s all aboard the banter bus for 2 hours of the soundtrack to your summer. Shabbah!” he continued.
Asked if the BBC was perhaps out of touch both with youth culture and more specifically with the multi cultural UK demographic he replied “Wat-U talkin’ about Willis? Bo selecta!!!”
Nick Grimshaw was unavailable for comment as he was off being painfully cool somewhere in West London.