Channel 4 have been ratings kings for the last few years with their flagship show, Gogglebox. 

In the surprise smash idiots get to watch idiots watching TV. There are several families who participate by being slovenly manky dullards and spewing out there ill informed tosser pellets about what’s happening on the box in front of them.

Head of Entertainment at ITV2, Howard Phukard said “Gogglebox has the biggest viewer share by a country mile, and annoyingly for us it appeals directly to our core audience of the easily distracted feeble minded semi -lobotomised outrage junkies, which we share with The Daily Express. Even Vagina Wars can’t tempt them back.”

“That’s why we’re so excited about this new project; ‘Who’s Watching What’. It’s a really simple premise. Viewers at home watch viewers in their living rooms watching viewers in their living rooms watching TV.  It’s going to be huge, providing they’re not watching Gogglebox or then it will just get confusing.”

The show has been a long time coming and follows other highbrow smashes such as Morons Rutting in Public, Big Cock/Small Cock and Fuck Me Please I’m A Desperate Fame Hungry Whore. All of which won Baftas.

In a recently released advertisement for the show, a family can be seen watching a family watching Big Brother, with the dad saying;

“Them twats aren’t even paying attention! How can you appreciate the intricacies of Big Brother when you’re talking about crisp flavours? Idiots. And their curtains are shit.”

Who’s Watching What starts next Friday at 9:00pm on ITV2.