The Prime Minister is said to be personally convinced another f*cking slogan will convince the entire country to back austerity.

Catchphrases repeated to the point of tired cliche have become a feature of Theresa’s premiership. She is rightly known and loved for them.

Beginning with the solid gold classic ‘Brexit is Brexit’ and on through ‘Red, White and Blue Brexit’ to ‘Strong and Stable’, the Prime Minister has a talent for crystallising complexities as simplicities.

A Downing Street insider gave the Rochdale Herald the following on May’s thinking after PMQ’s today.

“She knows that the country is unconcerned after seven years of Tory austerity driven by ideology accidentally ballooning the national debt.” The aide stated.

“The people have united behind Theresa, especially after her open and honest dealings with the DUP. What’s a billion plus to stay in power? Stable and certain, that’s what.”

It’s thought all May needs now to convince a willing populace that continuing with a policy that hasn’t worked yet but will clearly start to soon is minting another classic phrase for the Daily Mail and The Sun to bang out ad nauseum on her behalf.

As to what the austerity slogan should be is a puzzle a Prime Minister with a reputation for quick thinking and inventiveness is sure to have a well paid advisor solve sooner rather than later.

“Don’t worry, one day you’ll wake up and I’ll go!” is an early favourite.

So too is “Getting poorer year by year makes you virtuous”.

The brain’s trust is hard at work right now.

We’re sure she’ll be wittering away any day with something like,

“Austerity is not the inheritance millionaire’s way, but it’s damn well going to be yours.”