Hairy scrotum faced narcissist and entrepreneur, Lord Sugar, has launched his annual challange to find the UK’s biggest arsehole after himself.

The one time Klingon cameo actor will spend the next 10 weeks firing people from jobs they don’t have yet until only one easily malleable arse licker remains.

The over confident self assured Rhod Gilbert will present its sister show, The Apprentice: You’re fired, in which  unsuccessful and therefore unemployable candidates will be ridiculed for one last hour before they go home to contemplate their life choices before commiting suicide.

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