Quentin Letts, which is a name you may have heard, without actually knowing what it is, is apparently a man, and not an upper middle class estate agency.

Letts, 54, writes about politics for the Daily Mail and as such has Considerable Understanding and Never Tweets Shite.

Letts tweeted:

“Tiny gesture but our household is going to boycott @Walkers_Crisps until they dump BBC multi-millionaire Lefty Gary Lineker.”

This was met by a groundswell of popular support, including from @AVfan4532 who tweeted:

“Lineker dumping shat”

And @MUfanGuildford, who tweeted:

“Gary Shat Walkers”

Buoyed by this, Letts has announced that he will be engaging with @StopFundingHate who frequently correspond with his employer, Paul Dacre, Daily Mail Editor and the winner of UK Cockgoblin of the Year, to build a sister campaign.

Letts advised the Herald team that “Hashtag Stop Funding Reasonableness will be a long overdue fight back against the overpaid champagne socialist ramblings of Linekar. It is completely unacceptable that people who have made a bit of money should give any form of shit about anyone else, even people who are famous for shitting on the pitch.”

“The fight back starts here. With the Letts’ family curtailing our Walkers habit, including the pack of ready salted I eat slowly in the evening with a fine wine, and only ready salted mind, because anything else would interfere with the tannins, we have already hit him where it hurts.”

The campaign has already attracted the backing of Leave.EU who tweeted a meme of Lineker on a bag of “Prawn Cucktail”

Like many satirists, Johnny Wapping accepts he is an arsehole, and thinks society could be better if we were all willing to accept what arseholes we are. If you see him on Facebook, why not ask if he's read the article?