A number of white nationalist groups have joined together in a boycott against the post-Thanksgiving consumer event known as Black Friday.

Black Friday has been an annual event in the US for many years and has more recently made its way to the UK, despite the majority of residents not celebrating Thanksgiving. Traditionally retailers will offer certain goods at a discount price for one day only.

This year however, many white nationalists have opposed the tradition arguing that it takes good deals away from other Fridays, which aren’t defined by colour. Richard Spencer, self appointed leader of the Alt-Right movement and part time punch bag, was quick to point out there is no such thing as White Friday. In a recent interview Spencer claimed Black Friday was an attempt to try and undermine other Fridays which “the United States were built on.”

Spencer added, “Black Friday is merely pandering to diversity. Not only does it take good deals away from other Fridays but it’s inherently violent and frequently the cause of riots. Black Friday wouldn’t even exist if it wasn’t for the hard work carried out on normal Fridays.”

This has sparked a united movement on social media with many nationalists supporting the boycott using the hashtag #AllFridaysMatter.

As with the event itself, opposition has made its way to the UK with groups such as Britain First and the EDL planning a joint All Fridays Matter march on Oxford Street next week. The event, organised by hate-speaker-of-the-people, Tommy Robinson, is set to disrupt shoppers and aims to establish a separate White Friday event offering discount bunting and steel toe capped boots.

Robinson told the Herald, “People think it’s about race but it isn’t, we just want fairness. If there’s a Black Friday there should be a White Friday, if there’s a Black History Month there should be a White History Month, if America has Martin Luther King Day they should have day celebrating the guy that shot him too, you know, for balance. For too long now Black Friday has had all the best deals, while the normal Fridays get no appreciation. They’ve been made to feel worthless in their own calendar. What happens if we have more Black Fridays in a year? What if normal Fridays get ignored completely?”

Robinson hopes the campaign will have the same success as his previous venture, which saw him standing in various cafes and explaining the benefits of milk to anyone who ordered their coffee black.

If their demands are met the groups hope to continue working together in the future, with the list of future boycotts including Blackpool, blackberries, blackboards, black holes and Cilla Black.