It’s rumoured the world famous café and toddler soft play centre Tumble Tots in Rochdale will shortly be rebranding as Dante’s Seventh Circle of Hell.

The move follows detailed discussions with a local advertising agency, Chunky Owl Creative, who were tasked with the multi-pound rebrand and fit out.

“Anybody who has been to a soft play centre with a toddler on a bank holiday weekend knows that Tumble Tots doesn’t really encapsulate the mood or the experience.”

“A brand is a promise kept. A place where you can go to wear a cappuccino, relentlessly crawl around an obstacle course trapped like the subject of a psychedelic Escher or Dali painting while listening to the screams of the young. The rebrand took care of itself really.”

Tumble Tots is typically open 10am till 4pm seven days a week offering fun, safe wholesome fun for children and excellent coffee for parents to wear.

Quentin D Fortesqueue is a founding editor of The Rochdale Herald. Part time amateur narcissist and full time satirist Quentin is never happier than when playing his lute and drinking a full bodied Bordeaux. He rarely plays the lute and never gets to drink Bordeaux.