In a recent study, B2C professionals came to the conclusion that people who use buzzwords are officially the worst kind of people.

At the end of the day the blue sky thinkers were able to break through the clutter and shine the headlights on what really makes for an odious group of people.

The innovative think-tank took a hyperlocal approach to the study and did extensively proactive and streamlined research, targeting mission critical data whilst avoiding low hanging fruit.

Businessteam with thumbs up after a presentation in office
Mr .Convergence with his team of paradigm analytics, engaging in some next-gen co-opetition

The head of the content management system, David Dynamism, told us:

“We outsourced the project to a group of highly motivated deep dive individuals headed by innovative thought leader, Colin Convergence. They employed a cross-platform method of information farming to capture a baseline, and once the information was on the runway the growth was organic.”

Other awful types of people who made the top 10 shortlist included, in no particular order:

  • People who eat courgetti.
  • People who Vape.
  • People who use the 10 items or less checkout when they obviously have more than 10 items.
  • People who high-five.
  • People who drive 10mph below every speed limit.
  • People who have baths in the morning.
  • People with limp handshakes.
  • People who watch Big Brother.
  • People with ‘food allergies’ that haven’t been diagnosed by a doctor.

After the findings were published we spoke to Mr. Convergence who told us:


What a bellend.