German confectionary giant Kinder has announced plans to remove the toys from 52% of all UK bound Kinder Eggs from the 1st of October 2016.
CEO of Kinder Chocolate, Hans Frei, made the shock announcement at the European divisional board meeting on Friday. A press release to the markets read;
“Kinder’s brand ideals are first and foremost about the welfare and education of our children. Following the EU Referendum we felt it was time to teach British children that not all surprises are fun, some are hollow and disappointing.”
